Opening a “BUSINESS” type profile on Launchyoo can generate many benefits: it can improve your visibility, create community and engagement, facilitate more fluid and direct communication with your clients and contacts, bring traffic to your website, improve SEO (in this social network as in no other), help sales and, of course, increase the trust placed in your brand, its presence and recognition.
The fact is that social networks allow companies to be given greater visibility, “being where people are” is the phrase that is usually used. But increased exposure can also have negative aspects and a strategy needs to be developed to minimize them. There is often talk of “having to put out fires” because of inappropriate comments or out of place posts.
In order to establish a positive and useful dynamics for your professional profile on Launchyoo, it is necessary to manage it correctly so that your intention to increase online reputation and reach is effective.
If you arrive to this article without knowing the fundamental aspects of Launchyoo yet, you will find links in the text that lead to the description of the most relevant ones.
There are a series of previous steps to carry out before creating the profile or, at least, before starting to operate with it:
- Set (realistic) goals. Your wish could be to find new clients, show your products or services, contact other professionals, or many others or a mix of some. There are also specific objectives (such as the market launch of a new product and the desire to make it well known) or long-term, strategic, such as creating engagement or improving trust in your brand through parameters that you monitor. Be that as it may, it is important to sit calmly, think about it and set the objectives well.
- Create a style guide. Through an aesthetic that characterizes you and that is consistent with your brand and its personality. Take great care of your profile page, its photos, your description and the available URLs, because it is the epicenter of your activity within Launchyoo, and take great care of your Album, which should show the best you can offer. Take care of your publications in the same way, so that they are again consistent with your brand and what you are looking for. In that sense, make good use of the Separate Walls, to personalize the posts based on the Wall you want to reach.
- Create a posting calendar. Even if you publish in a relatively random fashion, based on what you observe to be happening and how users respond, it is important to have an initial outline and respect it. Increasing relevance in social networks means being systematic and always present. There is no escape from this.
- Observe the competition and compare yourself frequently with them. What do they do well? What are they doing wrong? In particular, look at competitors with profiles or brands similar to your own to understand where you can improve and what you should avoid. Always, of course, respecting your own personality and brand.
- Prepare an FAQ document. It is likely that many of the doubts that will come to you are questions that are repeated. In order to facilitate your work and be more efficient, it may be a good idea to collect them in a document that you make use of when needed, be it responding to questions in the Walls, in Groups or in the private chat Chatyoo.
Success of a professional profile on Launchyoo is a matter of preparation and anticipation. This is the case in any social network but, moreover, as on Launchyoo the quality of the content is much more important (Business profiles cannot follow User profiles) and the relationships are genuine and based on people’s tastes (Personal Tags and Contacts Temperature), putting all this into practice is based on the good use that you will make of the content you share and on the active search for genuine relationships, and not on the typical massive campaigns, on “I follow you if you follow me “, on the unconditional search for the largest possible number of” Likes “or on trying to satisfy an algorithm so that it displays your content to more people…
Once inside the platform, you will maximize your benefits by following a series of guidelines.
Remember, creating a BUSINESS type profile is simple, the choice is made on the registration page itself.
Once inside the platform:
- Use the DESKTOP and APP versions as you see fit. The Desktop version allows using the platform on a computer and the creation of content in a faster and easier way. The App version allows you to consult the Launchyoo wherever you are and to have a user experience identical to that of the end user. Even when you consistently use the Desktop version, it is important to review how the content you publish looks like in the App version.
- Choose your profile and background photos well, write your description (“About me”) using keywords, being very clear and direct in what you offer, choose your “real name” or denomination carefully, as it will be possible to search for you also by this and not just through your nickname. It will improve the ease with which other users can find you if they are looking for professionals of a certain type.
- Positioning is important. You define it through the content you share, how, to which Walls and when. In addition, as Launchyoo is an “open” social network, where your content, as well as your profile page, are visible by unregistered people if you share them outside the platform. And what’s more, search engines such as Google detect the activity, so your indexing will improve. Using SEO, backlinks and professional techniques to increase web relevance will pay off both on and off Launchyoo. In that we are special.
- Presentation and image. We cannot get tired of repeating it. The visual effect generated by your publications and your profile is very relevant when other users form their opinion about your profile or the profile you manage. It is important in any case to know that not everyone can like you. The important thing is to try to like to whoever you want to like! HERE you have some more information about the standard dimensions of profile photos and files that can be shared, so that your aesthetics are impeccable.
- Communicate. If you don’t share content, post and interact, no one is going to know that you exist and you are not going to grow in relevance. The reason why you are on Launchyoo and have created or are thinking about creating a Business profile is because you as a professional, as a business owner or as a community manager or network manager of a company, want to have a stable presence so that your profile and the brand are recognized. That will require an active role: publish content on a regular basis, make sure to attract attention to increase visits on your profile page, interact with other users’ posts with comments, responses to comments and with direct interaction (Like/Love, Yes/No or Star Rate, whichever the case). Users check who has interacted with their posts and finding you on those lists will be very positive for your visibility.
- Content. The goal here is not to “like” an AI algorithm so that it decides to show you to more users. The goal is to like the people themselves! Through the quality of your content, which means many things, users will decide to follow you, they will decide to incorporate among their Personal Tags some of the hashtags you most use, will select you as a hot contact or will Re-Post your content. All this will guarantee that your visibility increases.
- Some patience. The important thing is not to obtain immediate results. Even more so when Launchyoo is an obviously small social network compared to the huge ones that we all know. The natural tendency in our times is to give excessive value to the number of Likes, the number of impacts, above anything else, but that is a mistake that must be overcome. Building stable and lasting relationships, in an environment much more “serene” and devoid of deafening noise, where quality rewards and communication is not filtered by algorithms, is what you will find when operating on Launchyoo. Growing is surely a slower process, its fruits are less in number but they are much tastier.
